Best Dropshipping Pet Products for 2026

The global pet industry continues to grow at an impressive pace as more consumers treat their pets like family members and willingly invest in premium food, accessories, toys, and wellness products. For online sellers, this shift creates a powerful opportunity to build a scalable ecommerce business around pet products dropshipping, especially without the burden of holding inventory or managing warehousing.

However, entering the pet niche successfully requires more than simply listing random items from generic catalogs. Choosing the best dropshipping pet products, working with reliable suppliers, and understanding how to position your brand are critical factors that determine long term profitability. 

This article is going to explain how to select the best pet products to dropship, discover trusted drop shipping pet suppliers, and identify high-demand pet dropshipping products that can generate consistent sales in 2026 and beyond. 

How to choose the best dropshipping pet products for your store

Selecting the right pet products dropshipping items is the foundation of building a profitable and sustainable store, especially in a niche that is both emotional and highly competitive. Because pet owners are deeply invested in their animals’ comfort, safety, and happiness, they tend to prioritize quality and functionality over price alone. As a seller, your goal is not simply to upload products, but to strategically curate pet products for dropshipping that solve real problems and encourage repeat purchases.

Focus on High-Demand Pet Categories

Instead of trying to sell everything, narrowing down to specific sub-categories makes it easier to build authority and target a clear audience. Some of the most consistent performing segments within pet dropshipping products include:

• Pet grooming tools

• Interactive toys

• Pet beds and comfort products

• Feeding accessories

• Pet travel accessories

• Health and wellness items

These categories perform well because they address ongoing needs rather than one-time purchases. When evaluating the best pet products to dropship, look for items that encourage recurring orders or complementary upsells.

Prioritize Problem-Solving Products

One of the most important principles when selecting the best dropshipping pet products is to prioritize items that solve clear and specific problems. In the pet niche, customers are not simply buying accessories for decoration. They are looking for solutions that improve their pets’ comfort, health, and overall well-being. 

Products such as shedding control tools, slow-feeder bowls designed for dogs that eat too quickly, or anxiety relief toys for indoor pets directly address common concerns that many owners experience. Because these problems are easy to recognize, the products that solve them are much easier to position and sell.

Another reason problem-solving products perform well in pet products dropshipping is their strong visual marketing potential. When a product shows a noticeable before-and-after effect, it becomes highly effective in video advertisements and social media content. 

When reviewing catalogs from different pet products dropshipping suppliers, it is helpful to evaluate each product through a strategic lens. Consider whether the item genuinely improves the pet’s comfort or health, whether the benefit can be clearly demonstrated through images or video, and whether the product stands out compared to typical marketplace listings.

Check Profit Margins and Shipping Feasibility

Because many drop shipping pet suppliers are located overseas, shipping time and cost can significantly impact customer satisfaction. Lightweight products with compact packaging are generally better for international shipping, especially if you are targeting markets like the United States, Canada, or Australia.

Aim for at least a 2 to 3 times markup after product cost, shipping, transaction fees, and ad spend. While premium pet owners are willing to pay more, your pricing must still feel reasonable within the competitive landscape.

Evaluate Supplier Reliability

Your success with pet shop dropshipping depends heavily on your supplier’s consistency. Before committing to a product, test sample orders to evaluate packaging quality, shipping speed, product durability, and communication responsiveness.

Reliable pet products dropshipping suppliers will provide tracking, stable stock availability, and transparent pricing. Working with unstable suppliers can damage your brand reputation quickly, especially in a niche where customers are highly protective of their pets.

Look for Branding and Customization Options

If you want to build a long-term brand rather than a short-term store, choose suppliers that offer private labeling or custom packaging. Branded inserts, custom logos, and unique bundles can differentiate your store from competitors selling identical pet products dropshipping items. Private branding also increases perceived value, which makes it easier to position your products as premium instead of competing solely on price.

Analyze Trends but Avoid Short-Lived Fads

While viral products can generate quick revenue, building a stable store requires balancing trending items with evergreen products. Use tools like Google Trends, TikTok search insights, and marketplace best seller rankings to identify rising demand. However, make sure the product still has long-term usability within the broader pet care category.

Top supplier platforms for dropshipping pet products 

Finding reliable pet products dropshipping suppliers is one of the most important steps in building a stable and scalable store. While product selection determines your positioning, supplier performance directly affects delivery speed, customer satisfaction, refund rates, and long-term brand reputation. Below are some of the most recognized platforms for sourcing dropshipping pet products, each offering different strengths depending on your target market and business model.

Zendrop

Zendrop is a popular automation platform designed specifically for ecommerce sellers who want faster shipping and simplified order fulfillment. It connects store owners with vetted suppliers, primarily serving the United States market.

For sellers focusing on pet products for dropshipping, Zendrop offers automated fulfillment, private labeling options, and stable shipping lines. This makes it suitable for building a branded pet shop dropshipping store rather than running short-term product tests.

Strengths

• Fast US shipping options 

• Branding and custom packaging available 

• Seamless Shopify integration

• Automated order fulfillment

Weaknesses

• Smaller catalog compared to open marketplaces

• Higher product cost than sourcing directly from factories

Spocket

Spocket focuses on suppliers located in the United States and Europe, which is attractive for sellers targeting Western markets. Because shipping speed is often a concern in pet products dropshipping, working with regional suppliers can significantly improve customer satisfaction.

Spocket provides curated supplier listings, branded invoicing, and product filtering tools. Many sellers consider it one of the best pet dropshipping supplier platforms for quality control and shorter delivery times.

Strengths

• US and EU suppliers

• Faster shipping compared to overseas sourcing

• Branded invoicing

• Easy integration with major e-commerce platforms

Weaknesses

• Subscription required for full access

• Limited ultra-low cost products

SaleHoo

SaleHoo operates primarily as a global supplier directory and market research platform rather than a fully automated fulfillment solution. Instead of directly processing orders on your behalf, it gives you access to a large database of pre-vetted wholesalers, manufacturers, and drop shipping pet suppliers across multiple categories, including pet products.

 For sellers exploring pet products dropshipping suppliers, this structure offers the advantage of connecting directly with real businesses rather than relying solely on open marketplace listings.

Strengths

• Verified supplier database

• Market research tools

• Access to wholesalers for better margins

Weaknesses

• No built-in automation

• Requires direct communication with suppliers

CJ Dropshipping

CJ Dropshipping is widely used by global sellers because of its large catalog and competitive pricing. For sellers testing multiple pet dropshipping products, CJ provides sourcing services, product customization, and global warehouses. It is particularly useful for finding trending or innovative items within the best pet products to dropship category.

Strengths

• Large product selection

• Competitive pricing

• Global warehouse options

• Private labeling available

Weaknesses

• Shipping time varies by destination

• Quality consistency depends on the supplier

IChiba OnePlatform

IChiba OnePlatform is a cross-border sourcing and fulfillment solution that connects ecommerce sellers with suppliers from China, Vietnam and Japan, while also supporting international order processing and delivery. Instead of relying solely on highly saturated global marketplaces, sellers can access curated products that reflect regional strengths in manufacturing, craftsmanship, and niche innovation. For entrepreneurs entering the pet products dropshipping space, this creates opportunities to stand out with items that are not widely available across mainstream platforms.

For store owners who aim to build a branded pet shop dropshipping business with less direct competition, IChiba OnePlatform can be a strategic option. Access to differentiated suppliers, combined with fulfillment support, enables sellers to move beyond price competition and focus on quality positioning, storytelling, and long-term brand development within the dropshipping pet products niche.

Strengths

• Access to unique Asian market products

• Fulfillment support in the US, Vietnam, and Japan

• Multi-channel integration 

• Free for sellers to access the sources of products

Weaknesses

• Smaller supplier base compared to large global platforms

• May require niche positioning

Petco

Petco is primarily a retail brand rather than a traditional dropshipping marketplace, but some sellers explore partnerships or resale models depending on local regulations. It is often referenced when researching the best pet dropshipping suppliers in the US market.

Strengths

• Strong brand recognition

• High-quality pet products

• Established supply chain

Weaknesses

• Not a standard open dropshipping platform

• Limited flexibility for private sellers

Syncee

Syncee is a global B2B marketplace that connects ecommerce sellers with verified suppliers across multiple product categories, including pet accessories, grooming tools, pet care items, and specialty products. 

Unlike simple supplier directories, Syncee integrates directly with ecommerce platforms, which allows sellers to import products, sync inventory, and automate order forwarding. For entrepreneurs building a pet products dropshipping store, this level of integration can significantly reduce manual work and operational errors.

Strengths

• Wide supplier network

• Automated product sync

• Regional filtering options

Weaknesses

• Subscription required

• Quality varies by supplier

Dropshipzone

Dropshipzone is a wholesale and dropshipping platform that primarily serves the Australian market, making it a strategic option for sellers who want to target customers within Australia. In the competitive world of pet products dropshipping, shipping speed plays a critical role in customer satisfaction and repeat purchases. By working with a supplier that warehouses products locally, sellers can significantly reduce delivery times compared to overseas sourcing models.

Strengths

• Australia suppliers

• Faster domestic shipping

• Integrated inventory management

Weaknesses

• Limited international coverage

• Smaller catalog compared to global platforms

Pet Stores USA

Pet Stores USA refers to supplier networks and wholesale distributors serving independent pet retailers. Sellers looking for stable pet products dropshipping suppliers in the United States often explore these networks for better margins and faster delivery.

Strengths

• Local US distribution

• Higher product reliability

• Potential wholesale pricing

Weaknesses

• May require business verification

• Less automation compared to SaaS platforms

Avasam

Avasam is a UK dropshipping automation platform offering integrated supplier management and order processing. For sellers targeting the UK and European markets, it provides a structured system for managing pet dropshipping products efficiently.

Strengths

• UK suppliers

• Automated order management

• Marketplace integrations

Weaknesses

• Monthly subscription required

• Smaller global reach

10 best dropshipping pet products to sell in 2026

As competition in e-commerce becomes more sophisticated, choosing the right pet products dropshipping items requires a balance between demand, problem-solving value, and visual marketing potential. In 2026, pet owners continue to prioritize health, convenience, and emotional bonding with their animals, which creates strong opportunities for sellers who carefully select the best pet products to dropship.

Below are ten high-potential pet dropshipping products that align with current consumer behavior and long term trends.

1. Interactive Smart Pet Toys

Interactive smart pet toys are designed to stimulate natural hunting and chasing instincts, helping reduce boredom, excess energy, and even separation anxiety. Because they create instant movement and visible engagement, they are highly effective in short video content, making them strong candidates for the best dropshipping pet products in stores focused on viral marketing and emotional appeal.

What makes these toys especially powerful in the pet products dropshipping niche is their strong visual and psychological impact. The movement immediately captures attention in social media ads, increasing watch time and engagement rates. At the same time, they address a clear pain point for pet owners who worry about their pets feeling lonely or unstimulated. 

2. Orthopedic Pet Beds

As pets live longer due to improved nutrition and veterinary care, many owners are willing to invest in products that enhance comfort and support mobility. This makes orthopedic beds a strong candidate within pet products dropshipping, particularly for stores that position themselves as premium brands rather than discount sellers.

Customers often associate orthopedic materials with medical-grade support and long-term health benefits, which reduces price sensitivity and increases average order value. In addition, these products create natural upsell opportunities such as washable covers, calming blankets, or matching accessories. Because comfort and sleep are ongoing needs, orthopedic beds represent evergreen demand, making them suitable for a branded pet shop dropshipping store targeting mid to high-income customers who prioritize quality over price.

3. Automatic Pet Feeders

Automatic pet feeders have become increasingly popular among busy pet owners who want to ensure consistent feeding schedules without being physically present at home. With features such as portion control, programmable timers, and in some cases app connectivity, these devices help maintain healthy eating habits while reducing the stress of daily feeding routines. As smart home technology continues to grow, automatic feeders naturally align with this trend, making them attractive pet products for dropshipping stores that focus on convenience and modern lifestyles.

What makes this category particularly strong in the pet products dropshipping niche is its clear problem-solving function and premium positioning. These feeders appeal to remote workers, frequent travelers, and professionals with irregular schedules who need reliable feeding solutions. 

4. Pet Grooming Gloves and Deshedding Tools

Pet grooming gloves and deshedding tools remain some of the most reliable products in the dropshipping pet products niche because shedding is a universal concern among dog and cat owners. Regardless of breed, most pets shed at some point during the year, which creates consistent and ongoing demand. Because the problem is so common and easy to understand, grooming tools are often considered one of the safest pet dropshipping products to test, especially for new sellers entering the market.

What makes this category particularly effective is its strong visual demonstration potential combined with a low barrier to entry. Their low cost, easy to demonstrate results, and wide appeal across different pet types make them a practical and scalable addition to any pet products dropshipping store.

5. Pet Travel Car Seat Covers

Pet travel car seat covers have become increasingly popular as more owners include their pets in road trips, weekend getaways, and daily errands. As pet-friendly travel continues to rise, this category represents a steady opportunity within pet products dropshipping, particularly for stores that target active and outdoor-oriented customers.

Because sizing and functionality are generally straightforward, return rates tend to be lower compared to apparel or highly technical items. Their practical purpose, broad appeal to lifestyle-focused owners, and relatively low return risk make pet travel car seat covers a stable addition to a dropshipping pet products catalog.

6. LED Pet Collars and Harnesses

Designed with built-in light strips or flashing modes, these accessories help drivers, cyclists, and pedestrians spot pets more easily in low-light conditions. As awareness around pet safety continues to grow, this category has become an appealing option within pet products dropshipping, especially for stores that want to position themselves around responsible pet care.

From a marketing perspective, LED collars and harnesses offer excellent visual appeal. The glowing effect stands out immediately in photos and short videos, making them highly engaging for social media advertising. In addition to their strong visual marketing potential, they typically fall within an affordable price range, which encourages impulse purchases while still allowing healthy margins. Their combination of safety benefits, eye-catching presentation, and accessibility makes them attractive items to test from the best pet dropshipping suppliers' catalogs.

7. Slow Feeder Bowls

Slow feeder bowls are designed to address a common issue among dogs and some cats who eat too quickly, which can lead to choking, bloating, or digestive discomfort. Because the problem is widely recognized by pet owners and veterinarians alike, slow feeder bowls remain one of the most consistent problem-solving options within pet dropshipping products catalogs.

From a business perspective, this category offers several practical advantages for sellers in the pet products dropshipping niche. The health benefit is easy to communicate through educational content that explains the risks of fast eating and demonstrates how the bowl changes feeding behavior. 

8. Pet Water Fountains

Because many cats prefer running water over still water, fountains help encourage more frequent drinking by continuously circulating and filtering the water. This simple design improvement addresses a genuine health concern, making water fountains a strong addition to a pet products dropshipping store that focuses on wellness and preventive care.

Many models require periodic filter replacements, which creates natural upsell and repeat purchase opportunities that can increase customer lifetime value. In addition, these products typically fall into a medium to high ticket price range, allowing sellers to maintain solid margins while presenting the item as a premium solution. Their combination of health benefits, community recommendations, and recurring accessory potential makes them attractive pet dropshipping products to test and scale.

9. Anxiety Relief Calming Toys

Anxiety relief calming toys are designed to provide comfort and a sense of companionship, especially for pets that struggle with separation anxiety or adapting to new environments. Some products simulate a heartbeat, while others use soft plush materials to create a soothing presence that helps pets feel secure. Because these items tap into genuine emotional concerns, they often perform strongly within the pet products dropshipping niche, particularly during holiday seasons when owners are traveling more frequently or welcoming new pets into their homes.

These products are especially appealing to new puppy owners who are navigating the early stages of training and adjustment. Their combination of emotional resonance, relatable pain points, and strong narrative potential makes anxiety relief toys compelling pet dropshipping products for stores focused on connection and care rather than just functionality.

10. Customizable Pet Accessories

Customizable pet accessories continue to gain traction as personalization becomes a dominant trend in ecommerce. In the competitive world of pet products dropshipping, offering personalized items helps your store stand out from generic competitors that sell identical, mass-produced products without any customization options.

From a business perspective, personalized accessories often carry a higher perceived value, which allows sellers to price them at a premium while maintaining healthy margins. They also perform well in the gift market, especially during holidays, birthdays, or adoption celebrations. Beyond short term sales potential, customization creates a strong brand differentiation opportunity, helping position your pet products dropshipping store as unique, thoughtful, and customer-focused rather than purely transactional.

How to find winning pet products for your store

Identifying profitable pet products dropshipping items requires more than copying what competitors are already selling. Because the pet niche is emotionally driven yet highly competitive, successful sellers rely on structured research methods to uncover high-demand, low-saturation opportunities. By combining data analysis, competitor monitoring, and trend validation, you can consistently discover winning pet dropshipping products before they become oversaturated.

Analyze Marketplace Best Sellers

Large ecommerce marketplaces provide valuable insights into consumer demand. By reviewing best seller rankings, customer reviews, and frequently bought together sections, you can identify patterns in what pet owners are actively purchasing.

When evaluating potential best dropshipping pet products, pay attention to:

• Products with thousands of positive reviews

• Items that solve clear problems 

• Listings with strong visual presentation

• Recurring complaint themes that you can improve upon

Instead of copying the exact same product, look for ways to differentiate through bundling, improved branding, or targeting a specific pet breed or lifestyle segment.

Use Social Media Trend Research

Platforms such as TikTok, Instagram Reels, and YouTube Shorts are powerful discovery engines for dropshipping pet products. Viral videos often highlight problem-solving items, interactive toys, or emotionally engaging accessories.

When a product repeatedly appears across different creators and receives high engagement, it may indicate strong trend momentum. However, always validate demand beyond social media before committing to a large-scale launch.

Study Competitor Stores

Studying competitor stores is an essential step when building or optimizing a pet shop dropshipping business. By analyzing successful stores in the same niche, you can uncover valuable insights about product positioning, pricing strategies, and overall brand direction. Instead of guessing what might work, you can observe what established sellers are already prioritizing and use that information to refine your own approach.

When multiple established stores consistently promote the same category, such as slow feeder bowls or smart interactive toys, this typically signals stable and ongoing demand within the pet products dropshipping market. At the same time, look for gaps in their offerings. You may notice limited design options, a lack of premium variations, or missing accessories that could be bundled strategically. 

Evaluate Search Demand with Keyword Tools

Evaluating search demand with keyword tools is a critical step when selecting pet products for dropshipping, especially if you plan to invest in long term organic traffic. SEO research allows you to move beyond assumptions and base product decisions on real data. Tools such as Google Keyword Planner, Ahrefs, and SEMrush provide insights into monthly search volume, keyword difficulty, and competitive landscape, helping you identify whether a product idea has consistent demand or is simply a short-lived trend.

When conducting keyword research, focus on long tail keywords that reflect strong buyer intent rather than broad informational searches. For example, phrases that include specific product features, pet size, or problem queries often signal readiness to purchase. It is also important to analyze seasonal search trends, related product queries, and rising search patterns that show steady growth over time. These indicators can reveal opportunities within the pet products dropshipping niche that are not yet overly saturated.

Validate Profit Margins Before Launch

Validating profit margins before launching a product is a crucial step in building a sustainable pet products dropshipping business. Even if an item appears trendy or performs well on social media, it will not be viable long term if the numbers do not support consistent profitability. Before adding any product to your store, compare the wholesale cost from the best pet dropshipping suppliers with your intended retail price, and factor in transaction fees, platform costs, and estimated advertising expenses.

A practical benchmark many sellers use is aiming to price the product at least two to three times its base cost, depending on the niche and positioning. At the same time, consider whether the perceived value of the item justifies a premium price point. Products that clearly solve a problem or improve a pet’s comfort and safety are generally easier to position at higher margins. 

Ultimately, winning pet dropshipping products are not chosen based on trends alone. They combine proven demand, meaningful differentiation, and healthy margins that allow room for paid advertising and scaling. By validating these financial factors before launch, you reduce risk and increase the likelihood of building a stable and profitable store.

Test Before Scaling

Instead of committing to large budgets immediately, test multiple pet dropshipping products using small advertising campaigns. Monitor metrics such as click-through rate, conversion rate, and add-to-cart behavior.

If a product generates consistent engagement and conversions at a sustainable cost per acquisition, it has the potential to become a core revenue driver in your pet products dropshipping store.

By applying structured research, careful validation, and controlled testing, you can consistently identify winning items rather than relying on guesswork. Over time, this systematic approach will help you build a resilient product catalog supported by reliable drop shipping pet suppliers and long-term market demand.

How to sell dropshipping pet products successfully

Building a profitable pet products dropshipping store requires more than selecting the right items and reliable suppliers. Because the pet niche is driven by emotion, trust, and community, your marketing strategy must connect with pet owners on a deeper level. Sellers who combine branding, content marketing, and data-driven advertising consistently outperform those who rely solely on short term product trends.

Using social media for pet product marketing

Social media platforms play a central role in promoting dropshipping pet products, especially because pet content naturally attracts engagement. Videos featuring cute reactions, problem-solving demonstrations, or before-and-after transformations often generate strong organic reach.

Instead of simply showcasing features, focus on storytelling. Show how a grooming tool reduces shedding in a real home environment. Demonstrate how an anxiety toy comforts a puppy during its first night alone. Emotional storytelling builds trust and encourages sharing.

Influencer marketing

Pet influencers, including dog trainers, pet lifestyle creators, and rescue organizations, can significantly increase visibility for your pet dropshipping products. Unlike traditional advertising, influencer collaborations feel more authentic and community-driven.

Micro influencers often provide better return on investment because their audiences are more loyal and interactive. A single well-produced video review can generate long-term traffic and conversions, especially when promoting the best pet products to dropship that solve clear problems.

SEO & blogging for dropshipping pet products

While paid advertising drives quick traffic, SEO creates sustainable growth for your pet shop dropshipping business. By targeting keywords such as best dropshipping pet products, pet products for dropshipping, and pet products dropshipping suppliers, you can attract buyers who are already searching with purchase intent. Over time, ranking for high-intent search terms reduces your reliance on paid ads and improves overall profit margins.

Build a profitable business with dropshipping pet products

Although many sellers begin with a single viral product, long-term success in pet products dropshipping often comes from building a cohesive brand. Instead of selling unrelated items, create themed collections such as travel essentials, grooming kits, or health bundles.

When customers trust your store, they are more likely to return for repeat purchases, which increases lifetime value. Because pet ownership is long-term, customer retention can become one of your strongest growth drivers.

Frequently asked questions

Is the pet niche good for beginners in dropshipping?

The pet niche is often considered beginner-friendly because demand is stable and emotionally driven, which makes marketing easier compared to purely functional niches. Pet owners are willing to spend on products that improve their animals’ comfort, health, and happiness, creating strong opportunities for pet products dropshipping sellers.

However, beginners must still approach the niche strategically. Instead of listing random items, focus on curated collections, reliable pet products dropshipping suppliers, and clear branding. With proper research and testing, new sellers can build a sustainable store in this market.

How can I identify trending pet products?

To identify trending pet dropshipping products, combine multiple research methods rather than relying on a single source. Start by analyzing marketplace best sellers and customer reviews. Then, validate trends using keyword research tools and social media platforms such as TikTok and Instagram.

Look for products that:

• Solve a specific problem

• Generate high engagement in video format

• Show increasing search demand over time

• Have room for differentiation

The most successful sellers blend trending items with evergreen essentials to maintain consistent revenue.

Where can I find reliable pet products dropshipping suppliers?

Reliable pet products dropshipping suppliers can be found through curated platforms such as Zendrop, Spocket, CJ Dropshipping, Syncee, IChiba OnePlatform and other regional marketplaces. When evaluating the best pet dropshipping suppliers, always test product samples, check shipping times, and review communication responsiveness.

In addition to automation platforms, you can explore verified wholesale directories or local distributors if you are targeting specific countries. The key is to prioritize consistency, stable inventory, and transparent pricing over simply choosing the lowest product cost.

What tools help find profitable pet dropshipping products?

Several tools can help you identify profitable dropshipping pet products more efficiently:

• Google Trends for demand validation

• Keyword research tools for search volume analysis

• Facebook Ads Library or Google Ads Transparency to analyze competitor campaigns

• Product research tools that track marketplace performance

Using these tools together allows you to evaluate both consumer interest and competitive saturation. When combined with strong supplier partnerships and proper testing, they significantly increase your chances of selecting the best dropshipping pet products for long-term growth.

Conclusion

As the global pet industry continues to expand, the opportunity for sellers entering the pet products dropshipping market remains strong and sustainable. Because pet ownership is long-term and emotionally driven, demand for quality products rarely disappears. Instead, it evolves with trends in health, technology, and lifestyle. Sellers who approach this niche strategically can build not just a store, but a recognizable and trusted brand.

Success in dropshipping pet products does not come from chasing random viral items. It comes from selecting the best products, partnering with reliable dropshipping suppliers, and building a marketing strategy that connects with pet owners on an emotional level. By combining product research, trend validation, supplier testing, and data-driven scaling, you significantly increase your chances of long term profitability.